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West Shell III

West Shell III
Chairman and Chief Executive Officer

West Shell has been a CEO for 25 years and has built four companies over the course of his C-level career.  An inspired leader with a proven track record building early-stage companies into successful high-growth engines, Mr. Shell joined the board of directors and assumed the role of Chairman and CEO for Healthline Networks, Inc. in April 2005. Over the last seven years, he has directed the massive transformation of Healthline Networks from a small startup to a diversified, profitable health information services company that ranked in the top 75 on the Deloitte Technology Fast 500 List in both 2010 and 2011.

Before joining Healthline, Mr. Shell served as CEO and President of Sapias, a leading provider of mobile workforce management solutions for large enterprise customers. From 1997 to 2001, as Chairman and CEO of Netcentives, Mr. Shell created one of the most powerful e-marketing companies, managing over 50 million consumer relationships on behalf of more than 200 blue chip customers in 10 countries. Within three years the company was generating over US$70 million in revenues. Mr. Shell successfully led an IPO and, during his tenure, raised more than US$150 million in private and public funds from leading investors to a US$3 billion market capitalization.

Mr. Shell earlier co-founded and served as managing partner of Pacific Marketing Group, one of the largest independent marketing agencies on the West Coast, which he sold to D'arcy, Masius, Benton and Bowles. Mr. Shell has also held various product management and marketing positions at Atari, Coopervision, Grey Advertising (P&G) and Johnson & Johnson.

He is happily married with four children and is an avid kayaker, skier and fly fisherman.